Liberty is preparing to play its best home football schedule in school history with the likes of UAB, BYU, and Virginia Tech coming to Williams Stadium this fall. As could be expected and despite the calendar still being in July, Liberty has already set a school record for number of season tickets sold.
“Season ticket sales are going really well, as you could imagine,” Liberty AD Ian McCaw said in an exclusive interview with ASOR on July 19. “We are right around 6,700 at this point. A year ago at this same time, I think we were at about 4,600. So, we are more than 2,000 ahead of the same time last year, so it is going extremely well.”
Last year, Liberty finished with about 5,500 season tickets sold, and with nearly 7,000 season tickets sold so far this year, that has raised the bar for season ticket sales in a single year.
“Because of some of the holds between students and visiting teams, specifically Virginia Tech and others, we can only sell about 8,500 season tickets,” said McCaw. “We are hopeful to be able to get there by August, so we have a chance to sell out on a season ticket base. That would be a big step for the program.”
The game contract for Virginia Tech calls for about 4,000 tickets allotted for the visiting Hokies, which is larger than a typical game. That game on Nov. 19 is right on the front end of Liberty’s week-long Thanksgiving break. With most students typically leaving prior to that weekend, McCaw and his staff are currently working on putting in a plan to ensure as many students as possible plan on staying for the much anticipated matchup against the in-state ACC program.
“We are really going to start those meetings once the students start coming back,” he said. “We have already had conversations with student government, the Lunatics, and the different student groups, and talk about how we can do it. I think we are, to the extent that we are able to, really try to identify how many students get tickets and do that in advance so we will really have a good sense whatever the student attendance will be. I think it will be huge. We are going to make accommodations to make sure that they stay for that game before heading home for Thanksgiving.”
With attendance expected to be higher than ever at Williams Stadium this fall, the fans that make it to a game will be greeted by a freshly updated environment. All of the projects are on schedule to be completed prior to the start of the season. Those projects include an expanded training table, new turf installation, a regrading of the berm with 23 cabanas, chair-back seating on the West side and bench-back seating above the student section on the East side.
